Airphoria marked a groundbreaking milestone as the inaugural brand activation island within UEFN, presenting a dynamic and immersive narrative game for a two-week duration to commemorate Nike's "Air Max" day. The realization of this ambitious venture was a result of collaborative efforts between our adept team at Epic Games, Nike, and the third-party studio, Beyond Creative.

In the context of this project, my responsibilities were multifaceted:

  1. Upskilling Beyond Creative: I played a role in elevating the capabilities of Beyond Creative, enabling them to independently conceptualize and execute future brand activations.

  2. Creation of the "Shoebox Tower": I spearheaded the design and development of one of the island landmarks "Shoebox Tower".

  3. Various 3D Modeling and Texturing Tasks: Engaging in diverse tasks related to 3D modeling and texturing, I ensured the visual integrity and richness of the virtual environment.

  4. Various Shader Effect Development: Contributing to the visual aesthetics, I undertook the development of various shader effects, enhancing the overall graphical appeal of the virtual landscape.

  5. Lighting and Set Dressing: Responsible for the strategic application of lighting and meticulous set dressing,.

Nike airphoria

Airphoria Marketing poster.

Client
Nike

Year
01/06/2023

ShoeBox Tower


Air Max Museum


Creation of modular escalator that adhered to game budget and allowed for seamless panning texture animation

Creative Shaders